Privacy Policy

 

We care about your privacy and how your information is used. This Privacy Policy explains what personal data we collect when you shop with Nude Nova, how we use it, how we keep it safe, and what rights you have. Please take a moment to read it so you know exactly how your details are handled.

Last updated: June 2025

We are Milakat Ltd, trading as “Nude Nova” (referred to in this notice as “Nude Nova”, “we”, “us” or “our”), a company registered in England and Wales under company number 10918307, with our registered office at Ambe House, Commerce Way, Edenbridge, Kent.

This Privacy Notice explains how we collect, use and protect your personal data when you use our:

• Website

• Any mobile experience or app (if applicable)

• Email and SMS

• Social media pages and accounts

(together, the “Platforms”).

We currently only accept orders from and ship within the United Kingdom, and your personal data is stored and processed in the UK.

By using our Platforms, you agree to the terms of this Privacy Notice. We act as a data controller of the personal data that we collect from you when you use our Platforms.

 

1. What Personal Data Do We Collect?

A. Personal Data You Provide Voluntarily

We collect personal data that you provide directly to us, for example when you:

• Place an order on our website

• Contact us via email, contact form, phone or social media

• Sign up to our newsletter or other marketing communications

The types of personal data we may collect include:

• Full name

• Email address

• Telephone number

• Billing address

• Delivery address

Payment details:

Your payment card and bank details are collected and processed securely by our third-party payment providers (for example, Stripe, PayPal or another provider shown at checkout). These details are not stored by Nude Nova. Please refer to your chosen payment provider’s privacy policy for information about how they use and protect your data.

We may also keep a record of any enquiries, requests or correspondence you send to us, together with the contact details you provide.

B. Personal Data We Collect Automatically

When you visit or interact with our Platforms, we may automatically collect certain information from your device. In some countries (including the UK and EEA), this information may be treated as personal data. This can include:

• IP address

• Device type

• Cookie ID

• Browser type and version

• Broad geographic location (e.g. city or country)

• Other technical information

We may also collect information about how you use our Platforms, for example:

• Pages visited and time spent on them

• Links clicked

• Products viewed

• How you arrived at our Platforms (e.g. via a search engine or social media link)

For more details, please see our Cookies Policy.

2. Why We Collect and Use Your Personal Data

We collect and use your personal data for the following purposes:

• To process and fulfil your orders

  Managing payments, fees and charges; delivering your purchases; managing returns and refunds.

• To provide customer support

  Responding to your enquiries, questions or complaints; communicating with you about your orders or account.

• To send you marketing communications (where permitted)

  Newsletters, special offers, promotions and updates about Nude Nova products (as a reseller of cosmetics, beauty and related products), only where you have subscribed or otherwise given consent, or where permitted by law.

• To improve and personalise your experience on our Platforms

  Understanding how customers use our website and services; tailoring content, recommendations and offers to your interests (where you have consented to cookies and similar technologies).

• To deliver relevant advertising

  Working with advertising partners to show you relevant ads, including retargeting based on products or content you have viewed on our Platforms (where you have consented to cookies).

• To operate, protect and improve our business

  Website administration, troubleshooting, data analysis, testing and security; detecting and preventing fraud and misuse of our Platforms.

3. Legal Bases for Processing Your Personal Data

We rely on the following legal bases under UK and EU data protection laws:

• Performance of a Contract

  When processing your personal data is necessary to fulfil a contract with you, such as when you place an order and we provide products and customer service.

  • To receive marketing emails or newsletters

  • To the use of cookies and similar technologies for analytics and advertising

    You can withdraw your consent at any time (see “Your Rights” below).

    Consent

    When you have given your consent, for example:

• Legitimate Interests

  When we have a legitimate interest in processing your data and that interest is not overridden by your rights, for example:

  • Analysing how our Platforms are used to improve user experience

  • Protecting our business and website from fraud and abuse

  • Showing you relevant content and non-intrusive marketing (within the limits of the law)

4. How Long We Keep Your Data

We keep your personal data only for as long as necessary for the purposes for which it was collected, including:

• Order and account records:

  Kept for as long as reasonably necessary to comply with legal, tax and accounting obligations and to handle any disputes.

• Marketing communications:

  If you subscribe to newsletters or alerts (e.g. out-of-stock, price drop), we keep your email address for this purpose until you unsubscribe. You can opt out at any time by clicking the “unsubscribe” link in our emails.

• Cookies and similar technologies:

  Information collected via cookies is generally kept for up to 12 months, unless a different period is required by law or specified in our Cookies Policy.

5. Opting Out of Personalised Advertising

Where applicable, you may opt out of interest-based or personalised advertising by:

• Adjusting your cookie preferences on our Platforms

• Using industry tools such as those provided by the EDAA or NAI

• Managing ad settings directly on platforms (e.g. Google, Facebook, Instagram), where available

You may still see ads after opting out, but they will not be personalised based on your browsing behaviour on our Platforms.

6. Other Websites and Platforms

Our Platforms may contain links to other websites, apps or services operated by third parties. If you follow these links, this Privacy Notice does not apply to those third-party platforms and we are not responsible for their privacy practices or content. Please review the privacy policies of those platforms before submitting any personal data.

7. Third-Party Service Providers

We may share your personal data with trusted third parties who perform services on our behalf, for example:

• Website hosting and maintenance

• Payment processing

• Email and marketing automation

• Analytics and performance tracking

• Advertising and retargeting

These service providers are only given access to the personal data they need to perform their services and are required to keep your data confidential and secure, and to use it only in accordance with our instructions and applicable law.

8. How We Protect Your Data

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction or damage. While no system is completely secure, we regularly review our security measures to keep your data as safe as reasonably possible, having regard to the nature and sensitivity of the information.

9. Your Rights

Under data protection law (including UK GDPR), you may have the following rights in relation to your personal data:

• Right of Access:

  You can request a copy of the personal data we hold about you.

• Right to Rectification:

  You can ask us to correct any inaccurate or incomplete personal data.

• Right to Erasure (“Right to be Forgotten”):

  You can ask us to delete your personal data in certain circumstances.

• Right to Object:

  You can object to your personal data being processed for direct marketing at any time, and in some cases to processing based on our legitimate interests.

• Right to Restrict Processing:

  You can ask us to limit how we use your personal data in certain situations (for example, while we are checking its accuracy).

• Right to Data Portability:

  You can request that we provide your personal data in a structured, commonly used, machine-readable format or transfer it to another controller, where processing is based on consent or contract and carried out by automated means.

• Right to Withdraw Consent:

  Where we rely on your consent (for example, for marketing emails or certain cookies), you can withdraw this consent at any time. This will not affect the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us using the details below. We may need to request information from you to verify your identity and ensure your right to access your data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to anyone who has no right to receive it.

We aim to respond to all legitimate requests within one month. If your request is particularly complex or you have made multiple requests, we may take longer, but we will keep you informed.

10. Disclosures in the Event of a Business Sale

We may disclose your personal data to any prospective buyer of our business or assets, and to any actual buyer following a sale or restructuring, in which case your personal data may be transferred to that third party as part of the business assets, under appropriate confidentiality and data protection safeguards.

11. Contact Us

If you have any questions about this Privacy Notice, how we handle your personal data, or if you wish to exercise your rights, please contact us at:

Nude Nova (Milakat Ltd trading as Nude Nova)

Registered Office: Ambe House, Commerce Way, Edenbridge, Kent

Email: sales@nudenova.co.uk

Company Number: 10918307

12. Complaints

You have the right to lodge a complaint with the relevant data protection authority. In the UK, this is:

Information Commissioner’s Office (ICO)

Website: ico.org.uk

We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us first where possible.

13. Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in how we process your personal data, changes in our business or services, or changes in applicable laws or regulations.

If we make significant changes, we will make this clear on our website and/or contact you by email where appropriate, so you can review the updated Notice before continuing to use our Platforms